Search Engine Submission:
This is the process of submitting a website address or URL to a Search Engine for inclusion within its index so that it can be found when the relevant query is typed into the Search Engine. Submission to a Search Engine does not guarantee its inclusion in the index and nor does it influence where a website is ranked on the Results pages. To help improve ranking a Search Engine Marketing programme is advised.
Where a website is listed with a Search Engine’s results. The aim of Search Engine Optimisation is to improve a website’s rank so that it appears nearer to top of the Results pages and so is more likely to be found by people searching for a certain topic. Just having your website listed by Search Engines does not guarantee that it will be found; it is the ranking that will decide that. (Also known as Position or Ranking)
A reciprocal link is when two websites agree to place a link to the other website on their own - effectively a link
exchange between two websites.
A website (and the technology supporting it) which allows someone to users to search for specific information and websites from the World Wide Web. The user generally types a query (made up of a word or a phrase) into a search box and the the Search Engine produces the set of Results Pages which rank the websites according to the perceived relevance of their content to the query.
Search Engine Marketing:
The process of marketing a website on the Internet through the Search Engines. The main elements of such a campaign should include Search Engine Optimisation, a Pay Per Click programme and Link Building. (Also known as SEM)
Search Engine Optimisation:
The process of improving the ranking of a web page in the results generated by Search Engines through the choice of targeted Key Terms relevant to the subject matter of the page and then their careful placement on the web page itself and in the HTML code which created it (for example in the Meta Tags). Search Engine Optimisation is an essential element of a Web Promotion or a Search Engine Marketing programme. (Also known as SEO)
Search Engine Results Page:
These are results that someone sees after they have typed a query into a Search Engine. The websites (in organic listings) are theoretically ranked in order of their relevance to the item that is being searched for. (Also known as SERPS)<
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