A to Z SEO Tips
Contextual advertising by Google. Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site.
The text that a user would click on to follow a link. In the case the link is an image the image alt attribute may act in the place of anchor text.
Example of anchor text:
<a href="http://www.seodon.weebly.com/">Search Engine Optimization </a>
Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action.
Rules used by search engine companies to determine the relevancy of a web page for any particular search term.
Cost per click. Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click.
Keyword frequency is the number of times keywords occur in the text on a given page. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case.
<Meta name= “Description” content= “………………..”>
Sites designed as duplicates of an original site, but are hosted on a different server. Link cloaking and doorway pages, the creation of mirror sites are a recognized spam tactic and violators will be penalized by many of the major search engines.
Nofollow can also be used in a robots meta tag to prevent a search engine from counting any outbound links on a page.
Search engines count links votes of trust. Quality links count more than low quality links.
Text file in the root directory on a website that controls the SE spider’s access to webpages within the website.
Return on Investment is a measure of how much return you receive from each marketing dollar.
encompasses several forms of marketing products and services on the internet through management of information presented by search engines and directories. Included are such elements as site optimization, and the purchase and placement of advertisements.
A software program used by search engines to crawl the Web, storing URLs and indexing the keywords and text of pages. Spiders are also referred to as crawlers or robots.